Column lightboxes &
Why not incorporate lightboxes around corners and light-up columns?
We originally developed a column graphic solution for BigW to dress pillars as lightboxes, turning them into signage opportunities. It was a natural progression to develop this further.
So we began to develop lightbox extrusions that wrap seamlessly around corners and columns, an ideal way to maximize impact in tight retail spaces. Backlit LED gives brighter and more even illumination, which produces punchy bright vibrant graphic.
So the next obvious solution was a freestanding pillar with 4 sides illuminated. And then why not make it spin. So we put it on a turntable!